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John Transue

Hi, I'm John Transue. Welcome to my profile!

John Transue is a Maketing and Design Coordinator for Coca-Cola. For a brand to stand out and be seen, creativity is essential. My interest is in using creativity to awaken consumers and drive them to action. I believe that growth in business demands creativity, and I am an integral part of managing and growing the brand. I successfully combine business solutions with creative problem solving to grow the business. As a marketing coordinator and graphic designer at Coca-Cola, I help create, produce, manage, oversee and ensure the organization's quality of creative product supports the high standards of Coca-Cola and aligns with our style guide for some of the world's most valuable brands: Coca-Cola, Dasani, Sprite, Powerade, Honest Tea, Glaceau Vitaminwater and many more. I drive sales by supplying key accounts with strategic advertising that support communication objectives appropriate for corresponding zones. But most of all, I make integrating creativity into business a simple process. Throughout the years, I've held many positions and internships from art director, graphic designer, web developer, user interaction designer, content manager, to marketing, branding and advertising positions at many well-known companies and agencies. These experiences have enabled me to become fluid and helpful at integrating business with creativity. Ultimately, I am looking to pursue a career in a creative environment and eventually I think I could make a great Creative Director. On my pursuit to a Creative Direction role, I think Marketing Manager, Brand Manager, Account Director, Content Manager, Social Media Strategist, Art Director, Graphic Designer and similar positions would be fitting. While I am currently happily employed, I am always looking to advance my career and welcome new opportunities. Additionally, if you want to talk or ask questions, please reach out!

John Transue's Background

John Transue's Experience

Marketing Coordinator and Graphic Designer at Coca-Cola

2011 - Present | Philadelphia

I help develop and implement integrated marketing materials for Coca-Cola by working with a senior marketing manager, corporate relations and agencies to formulate, define, communicate, coordinate and evolve Coca-Cola brands for strategic, localized brand activation and merchandising objectives. I've been very fortunate to work on a wide array of brands in our portfolio: Coca-Cola, Coke Zero, Diet Coke, Dasani, Powerade, Sprite, Honest Tea, Glaceau Vitaminwater, Fuze, Gold Peak and Monster Energy.

Freelance Graphic Design and 3D Visualization at Xerox

March 2011 - 2011

Rendering conceptual medical equipment and fulfilling requests for graphics with a goal of creating medical ethnographies for consumer medical products. o Utilized Cinema 4d, SketchUp and Photoshop to develop illustrations o Rendered 3D images to depict futuristic medical situations o Interacted with project manager through virtual communication o Provided conceptual ideas

Freelance Graphic Design and 3D Visualization at Xerox

March 2011 - 2011

Rendering conceptual medical equipment and fulfilling requests for graphics with a goal of creating medical ethnographies for consumer medical products. o Utilized Cinema 4d, SketchUp and Photoshop to develop illustrations o Rendered 3D images to depict futuristic medical situations o Interacted with project manager through virtual communication o Provided conceptual ideas

Marketing, Branding and Design Internship at 160over90

August 2008 - November 2008

Worked on case studies for agency portfolio, assisting photographers, updating internet content and working closely with designers to ensure timely completion of projects. Clients included DeLonghi, Herman Miller, WHYY and Woodmere Art Museum. o Helped build case studies o Assisted in preparing agency portfolio o Designed Content Management System backend for Delonghi o Assisted Photographers with photo shoots o Created content for web o Illustrated icons for projects

Marketing, Branding and Design Internship at 160over90

August 2008 - November 2008

Worked on case studies for agency portfolio, assisting photographers, updating internet content and working closely with designers to ensure timely completion of projects. Clients included DeLonghi, Herman Miller, WHYY and Woodmere Art Museum. o Helped build case studies o Assisted in preparing agency portfolio o Designed Content Management System backend for Delonghi o Assisted Photographers with photo shoots o Created content for web o Illustrated icons for projects

Art Director at University of Delaware

September 2006 - May 2008

Art Director at The Review, University of Delaware's Independent Student Newspaper. Creating, illustrating and designing ads for print and website. o Developed and maintained production schedules for art produced o Organized and managed illustrators and photographers to produce content o Desiged and illustrated content when needed o Coordinated with advertisers to produce in-house ads o Developed typography and layout

Graphic Designer at University of Delaware

May 2006 - May 2008

Graphic Designer at University of Delaware's Institute for Global Studies. Creating, illustrating and designing ads for print and website. o Managed weekly page layout and design o Designed marketing flyers, posters and newspaper advertisements o Contributed to website design and content creation o Maintained graphics library and assets

Art Director at University of Delaware

September 2006 - May 2008

Art Director at The Review, University of Delaware's Independent Student Newspaper. Creating, illustrating and designing ads for print and website. o Developed and maintained production schedules for art produced o Organized and managed illustrators and photographers to produce content o Desiged and illustrated content when needed o Coordinated with advertisers to produce in-house ads o Developed typography and layout

Graphic Designer at University of Delaware

May 2006 - May 2008

Graphic Designer at University of Delaware's Institute for Global Studies. Creating, illustrating and designing ads for print and website. o Managed weekly page layout and design o Designed marketing flyers, posters and newspaper advertisements o Contributed to website design and content creation o Maintained graphics library and assets

Media Internship at 88.5 WXPN

May 2007 - September 2007

Working on a wide range of projects ranging from in-station lobby displays, event signage, web content, to print brochures and concert posters. Also helping distribute promotional materials for all station events and identifying key locations in the WXPN listening area to distribute promotional campaign flyers and marketing materials. o Designed web banners o Assisted with internet marketing o Supported online campaigns with marketing material development o Created print brochures and advertisements o Developed e-newsletters with HTML and graphic design o Assisted with writing, editing and updating content on website

Media Internship at 88.5 WXPN

May 2007 - September 2007

Working on a wide range of projects ranging from in-station lobby displays, event signage, web content, to print brochures and concert posters. Also helping distribute promotional materials for all station events and identifying key locations in the WXPN listening area to distribute promotional campaign flyers and marketing materials. o Designed web banners o Assisted with internet marketing o Supported online campaigns with marketing material development o Created print brochures and advertisements o Developed e-newsletters with HTML and graphic design o Assisted with writing, editing and updating content on website

Graphic Design Internship at Auntie Anne's, Inc.

May 2006 - August 2006

Work with Marketing team and other internal customers to design and fulfill inter-and intra-departmental requests for customized marketing materials. Maintained graphics library, including logos, photography, collected files and archived files. Update customized ads and web graphics that change with each marketing event. o Designed for web, packaging and print using Adobe InDesign, Illustrator and Photoshop o Maintained brand identity and integrity. o Developed marketing materials o Created illustrations with Adobe Illustrator

Graphic Design Internship at Auntie Anne's, Inc.

May 2006 - August 2006

Work with Marketing team and other internal customers to design and fulfill inter-and intra-departmental requests for customized marketing materials. Maintained graphics library, including logos, photography, collected files and archived files. Update customized ads and web graphics that change with each marketing event. o Designed for web, packaging and print using Adobe InDesign, Illustrator and Photoshop o Maintained brand identity and integrity. o Developed marketing materials o Created illustrations with Adobe Illustrator

Marketing Coordinator and Graphic Designer at Coca-Cola Refreshments

May 2011

I help develop and implement integrated marketing materials for Coca-Cola by working with a senior marketing manager, corporate relations and agencies to formulate, define, communicate, coordinate and evolve Coca-Cola brands for strategic, localized brand activation and merchandising objectives. I've been very fortunate to work on a wide array of brands in our portfolio: Coca-Cola, Coke Zero, Diet Coke, Dasani, Powerade, Sprite, Honest Tea, Glaceau Vitaminwater, Fuze, Gold Peak and Monster Energy. o Develop and implement marketing materials for Coca-Cola brands o Utilize Adobe InDesign, Illustrator, Photoshop and Dreamweaver for graphic design o Work with agencies to fulfill requests for stategic brand activation o Provide project deliverables such as print ads, billboards, POS, Powerpoints and web banners o Help organization to learn and navigate global web-based digital asset management system o Drive sales by supplying key accounts with customized, strategic point of sale advertising o Ensure correct brands, packages, copy and pricing are used in creative o Assist Sr. Marketing Manager with planning and execution of experiential marketing events o Manage print production schedule and communicate status to project manager o Evaluate impact of POP/POS retail execution

John Transue's Education

Rutgers University

2013 – 2013

Mini-MBA: Digital Marketing Certificate


Rutgers University

2013 – 2013

Mini-MBA: Digital Marketing Certificate


University of Delaware

2005 – 2008

Bachelors of Fine Art


University of Delaware

2005 – 2008

Bachelors of Fine Art


John Transue's Interests & Activities

fitness, homebrewing, gardening, art

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